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a6 total object alternatives American Independent Party attention to political audience effects cent selective Chaffee cognitive conditions cognitive dissonance communication6 communications behavior Communications Preference Variables comparative convention viewing Comparative Exposure Variables Con6i6tency consistent dissonance exposure to political extent of exposure George Wallace GO TO Q high political commitment high uncertainty respondents highly uncertain respondents Hubert Humphrey hypothe6i6 hypothesis ideal candidate image dimension Image Total Object increases issue dimension Issue Total Object Kastenmeier l968 political conventions Lanzetta Leonard Nelson Low Medium High main effect Medium High Total Medium Low National News Broadcasts object evaluation became pamphlet prepared Pamphlet Selection Political Ads Political Commitment Respondents political mass communications Political News Stories Political Television presidential choice situation respondent selectivity quotient respondent's Richard Nixon Rick Murray Selective Communications Preference Selective Exposure semantic differential scales TABLE Theory total object evaluation Uncertainty and Selective Uncertainty Low Medium University of Wisconsin voter voting intention