Socialnomics: How Social Media Transforms the Way We Live and Do Business
Praise for Socialnomics
"It's obvious that Erik Qualman's passion is social media."
"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
"Erik Qualman has been doing his homework on the social media phenomenon."
"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
"Qualman is to social media what Demming is to quality and Drucker to management."
The newly revised and updated guide to the social media revolution!
Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
What people are saying - Write a review
Review: Socialnomics: How Social Media Transforms the Way We Live and Do BusinessUser Review - Kory Klimoski - Goodreads
Social networks are almost required in our daily lives now. I have been following them since MySpace. This book does a great job of detailing the history of social networks and why they work so well ... Read full review
Review: Socialnomics: How Social Media Transforms the Way We Live and Do BusinessUser Review - Teri - Goodreads
I went back and forth disliking and liking this book. Some of the concepts I thought were right on the money, and others I thought were a little out there. The narrative bounced around from topic to ... Read full review
Chapter One Word of Mouth Goes World of Mouth 1
Chapter Two Social Media Preventative Behavior 38
Chapter Three Social Media Braggadocian Behavior 48
Chapter Four Obamas Success Driven by Social Media 64
Chapter Five I Care More about What My Neighbor
Chapter Six Death of Social Schizophrenia 120