The Tipping Point: How Little Things Can Make a Big Difference (Google eBook)
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Review: The Tipping Point: How Little Things Can Make a Big DifferenceUser Review - Melissa - Goodreads
One of the reasons I loved this book is how Gladwell writes. He's such a great writer, and he makes it look easy to take all the information he's gathered and turn it into something that's easy to ... Read full review
Review: The Tipping Point: How Little Things Can Make a Big DifferenceUser Review - Karina - Goodreads
Such a fantastic book. Read it and it kept me interested in every page. I actually didn't want to finish it and got very sad when I got to the page that said 'Conclusion' :( I love that it explains ... Read full review