Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

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Harper Collins, Aug 20, 2002 - Business & Economics - 256 pages
124 Reviews

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

  

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Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Charlie Hecke - Goodreads

In the early days of the internet, computers and software, Geoffrey Moore writes "Crossing the Chasm." Over time, the identification of buyer types like 'visionary, laggard and early adopters" has now ... Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Harlan - Goodreads

Although it's driven entirely by anecdote and case study (a few of which rang hollow), this marketing book for the enterprise tech industry was interesting, easy to read, and easy to absorb. I can see ... Read full review

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Contents

If Bill Gates Can Be a Billionaire
3
HighTech Marketing Illusion
9
HighTech Marketing Enlightenment
27
Crossing the Chasm
61
The DDay Analogy
63
Target the Point of Attack
89
Assemble the Invasion Force
107
Define the Battle
131
Launch the Invasion
163
Getting Beyond the Chasm
189
INDEX
213
Copyright

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About the author (2002)

Geoffrey Moore is chairman emeritus of three consulting firms—The Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.

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