Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
What people are saying - Write a review
Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Charlie Hecke - Goodreads
In the early days of the internet, computers and software, Geoffrey Moore writes "Crossing the Chasm." Over time, the identification of buyer types like 'visionary, laggard and early adopters" has now ... Read full review
Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Harlan - Goodreads
Although it's driven entirely by anecdote and case study (a few of which rang hollow), this marketing book for the enterprise tech industry was interesting, easy to read, and easy to absorb. I can see ... Read full review