Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Kevin Woram - Goodreads
This is truly required reading for anyone in a high tech start-up company. I wish I had read it sooner in my career. The author delivers truly useful advice in an entertaining and stylish way. Read full review
Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Nick Arkesteyn - Goodreads
This book worked well for me because I equate information products to technology. I highly reccomend this book for anyone in the technology business. Read full review