Results 41-50 of 109

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Jeff Brateman - Goodreads

This is a good intro into marketing, as well as an experienced expose into the niche marketing of a technology start-up. I have no marketing knowledge, so this was a deep-dive intro for me. Reading ... Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Ingus Rūķis - Goodreads

Lots of useful insights and things to think about but one star missing due to the fact that it's more or less outdated. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Michelle - Goodreads

Reminded of this book by Ian Ritchie today in the CEO Masterclass. Brilliant to remind you that starting a business isn't as simple as early adopter to real market. One to be read by all business owners, though be prepared for a old read as this is certainly not the most modernly written book. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Jason - Goodreads

As a tech marketer, one of the books I return to again and again. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Ville-veikko Litmanen - Goodreads

Worth of reputation. Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Devin Partlow - Goodreads

4.5 stars to be exact and worth every bit of it. There's so much information I really don't know where to begin and the level of detail in this book is outstanding. If you are running a business that ... Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Lamech Mariita - Goodreads

This is definitely one of those books you want to read, and re-read every couple of years, just to keep it lessons fresh in memory. It's a must read for the high tech start up. I think it's outdated ... Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Bill Withers - Goodreads

A text book for any technology entreprenuer Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Tom - Goodreads

Moore, Geoffrey A. (1991, 1999, 2002) Crossing the Chasm, Harper Business, New York, NY. A lively and readable book that points out the gulf that often exists between early adopters of a new, high ... Read full review

Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

User Review  - Sally - Goodreads

Read this one for work, but enjoyed it a lot. It described an interesting framework with a compelling argument, it was well written, and the tech references were sometimes unintentionally hilarious ... Read full review


User ratings

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12
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5 stars - 46
4 stars - 41
1 star - 1

Editorial reviews - 0

Goodreads - 109