Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Morris Yen - Goodreads
really useful tips. well-written Read full review
Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Victor Gonzalez - Goodreads
A most read book for tech entrepreneurs (or wannabes). It provides a clear framework for the marketing strategy of tech products that have obtained initial traction and want to go to the next step ... Read full review