Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Marie Lhermitte - Goodreads
insightful book for Product marketing manager and interesting concept. limited to the tech industry (especially b2b industry) Read full review
Review: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersUser Review - Nate - Goodreads
So I know that this is a business book, but I found that almost all of the principles described here have spiritual relevance. Taken in light of the history of the Christian faith, one can trace the ... Read full review