Focused Interview (Google eBook)

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Simon and Schuster, Jun 30, 2008 - Social Science - 200 pages
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A reissue of the classic report of Columbia's Bureau of Applied Social Research, outlining techniques for eliciting specific responses of individuals and groups to particular events and situations.

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
  

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Contents

Purposes and Criteria
4
Retrospection
21
Range
41
Specificity
65
Depth
95
Personal Contexts
115
The Group Interview
135
Selected Problems
171
Selected Bibliography
187
Index
195
Copyright

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About the author (2008)

Robert K. Merton (1910-2003) was University Professor Emeritus at Columbia University, the first George Sarton Professor of the History of Science at the University of Ghent (Belgium), and a leading figure in the sociology of science. Among his classic works in this area are On the Shoulders of Giants and Science, Technology, and Society in 17thCentury England.

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