Statistics for Management and Economics

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Cengage Learning, Jan 8, 2008 - Business & Economics - 976 pages
2 Reviews
This worldwide best-selling business statistics text emphasizes applications over calculation. STATISTICS FOR MANAGEMENT AND ECONOMICS, 8e, demonstrates how vital statistical methods are for today's managers and economists--and teaches students how to apply these tools to real business problems. Through the author's unique three-step ICI approach to problem solving, students learn to IDENTIFY the correct statistical technique by focusing on the problem objective and data type, then COMPUTE the statistics (doing them by hand, using Excel, or using MINITAB), and ultimately INTERPRET results in the context of the problem. This approach enhances student comprehension and skills while offering you maximum flexibility. Incorporating various functional areas of business, data-driven examples, exercises, and cases demonstrate statistical applications used by marketing managers, financial analysts, accountants, economists, and others, giving students the hands-on practice they need, while sound pedagogical elements make the material accessible to undergrads. In addition, unique teaching and learning resources such as CengageNOW save time while giving you more control and better student outcomes. The eighth edition also includes Excel 2007 and MINITAB 15 content.
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1. ADMS 2320- Quantative Methods I- York University (Winter 2011)- Prof. Hila Cohen 2. ADMS 3330 - Quantative Methods II - Summer 2011 - York University - Professor Forbes Cavanagh Read full review

About the author (2008)

Dr. Gerald Keller is Professor of Business at Wilfrid Laurier University, where he has taught statistics, management science, and operations management since 1974. He also has taught at the University of Toronto, the University of Miami, McMaster University, the University of Windsor, and the Beijing Institute of Science and Technology. Dr. Keller has consulted with banks on credit scoring and credit card fraud and has conducted market surveys for the Canadian government on energy conservation. The author of APPLIED STATISTICS WITH MICROSOFT EXCEL, Dr. Keller has also been published in Omega, IIE Transactions, Decision Sciences, Infor, Economics Letters, and Archives of Surgery.

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