Beyond 2000: the future of direct marketing

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NTC Business Books, Jun 23, 1994 - Business & Economics - 268 pages
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Find out how 28 specialists from fields as diverse as communications, media, list brokerage, retail, publishing, and agency management feel trends will impact all direct marketing categories and discover creative techniques, tools, and strategies that will add new power to your direct marketing arsenal. You'll find out how to:
-- Solve the strategic challenges of a global environment
-- Craft messages that stand out
-- Integrate telemarketing into print, mail, and broadcast campaigns

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Contents

Strategic Challenges for Beyond 2000
3
Uncertain Today Less
15
A Guide for Growth
21
Copyright

15 other sections not shown

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About the author (1994)

Reitman is Executive Vice President (retired) Leo Burnett Company.

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