Focus Groups: A Practical Guide for Applied Research
The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.
Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.
This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.
This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.
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Review: Focus Groups: A Practical Guide for Applied ResearchUser Review - Chris Friend - Goodreads
Too simplistic, insufficient outside support/references, and too few examples. I noticed a number of explanations that spent more time on what not to do than what should be done. Comics and drawings ... Read full review
Review: Focus Groups: A Practical Guide for Applied ResearchUser Review - Katie - Goodreads
This is a good book (3rd edition) that talks in layman's terms. My understanding is that the 2nd edition is much more meaty and not as easy to understand for those of us who aren't very experienced with this category of assessment. Read full review