Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market SegmentMarketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed guide for creating and executing a complete marketing plan that targets women. Some of the marketing insights offered include how female culture provokes different brand responses, buying patterns and purchase decisions. |
Other editions - View all
References to this book
Gender-Marketing: Impulse für Marktforschung, Produkte, Werbung und ... Eva Kreienkamp No preview available - 2007 |