Marketing models

Front Cover
Prentice-Hall of India, 2003 - Business & Economics - 803 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

THEORY AND MODELS IN MARKETING
1
CONSUMER BEHAVIOR
19
ORGANIZATIONAL BUYING MODELS
136
Copyright

21 other sections not shown

Common terms and phrases

Bibliographic information