The Media of Mass Communication

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Allyn and Bacon, 1993 - Mass media - 452 pages
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This up-to-date, thoughtful, and reader-friendly presentation of the mass media, media messages, and media issues "uses the media to teach the media." Widely praised for its ability to make learning interesting, Vivian excites readers as they explore the ever-changing subject of mass communication. The book retains its emphasis on the challenges of media while building on its extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media today. For mass communication students and enthusiasts.

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Review: The Media of Mass Communication

User Review  - Rachaeljurek - Goodreads

Would recommend the more recent version(s) for instructing intro to mass media courses Read full review

Contents

Contents of the Instructors Section
19
Chapter
62
Chapter
68
Copyright

26 other sections not shown

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About the author (1993)

Author John Vivian is a veteran practitioner of many country crafts. He has written The Manual of Practical Homesteading and Storey's Building Stone Walls. John lives in Rutland, Vermont.

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