The Practice of Public Relations

Front Cover
Prentice Hall, 1998 - Public relations - 556 pages
2 Reviews

For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.

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Review: The Practice of Public Relations

User Review  - Andi - Goodreads

I read this book for a college class. I'm a public relations major, so I've read lots of books on the subject. This textbook was just ok. Each chapter had more data tables (such as the top 100 blogs ... Read full review

Review: The Practice of Public Relations

User Review  - Jennifer - Goodreads

Lots of solid usable information, worth spending the money on so far. Read full review

Contents

So Long George
5
Drawing the Line on Questionable Clients
11
Michael D McCurry
19
Copyright

68 other sections not shown

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About the author (1998)

Fraser P. Seitel" is a veteran of more than three decades in the practice of public relations. In 2000, "PR Week" magazine named Mr. Seitel one of the "100 Most Distinguished Public Relations Professionals of the 20th Century." In 1992, after serving for a decade as senior vice president and director of public affairs for Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world's largest public affairs firm, Burson-Marsteller. Mr. Seitel is a frequent contributor to cable television. Among other programs, he has appeared on Fox News Channel's "The O'Reilly Factor, Fox and Friends, Rivera Live, Fox Weekend," and "On the Record with Greta Van Susteren;" MSNBC's "The News with Brian Williams and Nachman;" CNBC's "Wall Street Journal Report;" and CNN's "Connie Chung Tonight, Inside Politics," and "Larry King Live." Mr. Seitel has counseled hundreds of corporations, nonprofits, associations, and individuals in the area for which he had responsibility at Chase-media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting. Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students. After studying and examining many texts in public relations, he concluded that none of them "was exactly right: " Therefore, in 1980, he wrote the first edition of "The Practice of Public Relations" "to give students a feel for how exciting this fieldreally is: " In more than two decades of use at hundreds of colleges and universities, Mr. Seitel's book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.

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