The Practice of Public Relations
For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.
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Review: The Practice of Public Relations (11th Edition)User Review - Steven Hummer - Goodreads
One of those books that I am happy to be done with. It's not the fact that it was a textbook that made me so upset rather it was the way the content was presented. Content clearly delivered from a ... Read full review
Review: The Practice of Public RelationsUser Review - Goodreads
I read this book for a college class. I'm a public relations major, so I've read lots of books on the subject. This textbook was just ok. Each chapter had more data tables (such as the top 100 blogs ...
So Long George
Drawing the Line on Questionable Clients
Michael D McCurry
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