The Practice of Public RelationsFor courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter. |
Contents
Defining by Functions | 6 |
Michael D McCurry | 19 |
Public Relations Comes of Age | 34 |
Copyright | |
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Common terms and phrases
60 Minutes advertising agencies American announced Association AT&T attitudes audience Bank become breast implants broadcast campaign Chairman clients Clinton communications company's consumer corporate Courtesy credibility crisis critical customers Dateline NBC deal Dick Morris Directory Dow Corning editor employees ethical example executive Exxon fact federal Figure firm Food Lion groups Hill & Knowlton important industry integrated marketing communications internal Internet interview issues journalists Latinos magazine marketing ment million National newsletter newspapers organization Pepsi percent Philip Morris practice of public president problem public opinion public relations practitioners public relations professionals Public Relations Society questions radio rela release response Seitel speech story strategies talk radio television Texaco tions tobacco twenty-first century Tylenol ValuJet Wall Street Journal Washington Whitewater words writing York