Why Ireland Never Invaded America: An Insightful, Unique Look at Corporate Strategy

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Sheifgab Publishing, Mar 1, 2005 - Business & Economics - 166 pages
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At last, a book on corporate strategy which is both educational and entertaining.

American Jake Boyd vacations in Ireland for seven days and meets his Irish cousin, Finbarr Kozlowski. Jake's six-year-old business is struggling. To Jake's surprise, his Irish cousin Finbarr happens to be a business guru and know-it-all who takes Jake through lessons on Vision, Branding and Brand Experience, Understanding your Market, Attitude, Innovation, and Business Execution.

Entities referenced in a well-researched manner include Harley-Davidson, JetBlue, Starbucks, McDonald?s, Kmart, Lexus, Ryanair. The heavy-metal-loving Finbarr even references Motorhead, Metallica, U2 and Evel Knievel to get his messages across.

Innovative or unique business concepts Finbarr discusses include VIP products (Innovation), Genchi Genbutsu (Consumer Insight), and The ER Factor ? Drivers of Corporate Health. (Business Execution).

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Contents

My Prize Bull 21
Beer for my Horses 45
Where the Angels Swim 67
Copyright

4 other sections not shown

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About the author (2005)

Conor Cunneen is an Irishman, happily exiled in the United States. An internationally acclaimed award-winning speaker on Strategy, Marketing, Leadership and Motivation, speaking engagements in 2005 include USA, England, Finland, Scotland, Ireland. A former VP Marketing, he has been published over forty times on marketing / strategy topics, primarily related to the foodservice market. He is a recent winner of the coveted Chicago Toastmasters Humorous Speaker of the Year title. His speech was titled Capturing the Guest and was on customer service in San Quentin Jail! The author is co-host of JobTalk, a Chicago radio program that offers advice to those in job transition. He is also President, GROW Foodservice Profit LLC which provides knowledge and content about the US Foodservice market to interested parties, particularly outside the US. This is his first book. He lives in Naperville, Illinois.

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