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Review: Brands and BrandingUser Review - Nick - Goodreads
A truly insightful guide to the intrinsic value of brands in today's commercial culture. My only problem with this was that in my market (finance) the pieces of the jigsaw aren't so simple. This book ... Read full review
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Randle D Raggio, Robert P Leone - 2007 - Journal of Brand Management
Philip Kotler, Waldemar Pfoertsch - Journal of Business & Industrial Marketing
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Randle D Raggio - 2006
Brands and Branding (An Economist Book) - FORUM akademi
Brands and Branding — Summary | getabstract
WIPO Library Catalog -- Details for: Brands and branding
BBC Radio 4 - Thinking Allowed - 21 January 2004
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Brand Strategy: Brand compilations: Mark Sherrington, global ...
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