Pop: How Graphic Design Shapes Popular Culture

Front Cover
Allworth Communications, 2010 - Art - 295 pages
2 Reviews
“Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going.”—Steven Heller, from the Introduction  
 
How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture.POPis the first book to analyze the role of graphic design in the broader culture, as well as the impact of design on other art and entertainment forms, from album covers to baseball stadiums. Author Steven Heller addresses such subjects as:  
 
--pop icons  
--viral and guerilla advertising  
--political satire  
--the history ofInterview, Monocle, Mad,and other magazines  
--illusionism and three-dimensional design  
--art for art’s sake  
--design vs. decoration  
--the return of hand lettering  
--art for the masses  
 
 
POPspans over 150 years during which popular culture has influenced mass perception and behavior. Illustrated by more than fifty images,POPis sure to inspire both aspiring and experienced designers.  

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Pop: How Graphic Design Shapes Popular Culture

User Review  - Eric Linderman - Book Verdict

Heller (cochair, MFA Design Dept., Sch. of Visual Arts) has coauthored numerous books on graphic design (e.g., Design School Confidential). His combination of humor and thoughtful analysis makes his ... Read full review

Review: POP: How Graphic Design Shapes Popular Culture

User Review  - Susie - Goodreads

I picked up this book because I was interested in the history of graphic design and its impact on pop culture. Unfortunately, since I'm not trained as a graphic designer, I didn't understand much of ... Read full review

About the author (2010)

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

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