America's Right Turn: How Conservatives Used New and Alternative Media to Take Power

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Bonus Books, Inc., 2004 - Political Science - 375 pages
7 Reviews
Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
  

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Review: America's Right Turn: How Conservatives Used New and Alternative Media to Take Over America

User Review  - Michael Morrison - Goodreads

Richard Viguerie and his co-author David Franke have written an excellent history of the modern conservative movement, with a few nods to the modern libertarian movement, too. David Franke was there ... Read full review

Review: America's Right Turn: How Conservatives Used New and Alternative Media to Take Over America

User Review  - Jacqueline - Goodreads

This is certainly not an academic book and the writing style is very sarcastic, biased, and frustrating - uses the words "whatever" many, many times and even the word "zap!" (complete with exclamation ... Read full review

Contents

Two Media Revolutions Transform the World
7
Mass Movement
39
The Conservative Revolution Begins
47
Other Side Controls the Mass Media
75
Conservatives Test a New Secret Weapon
87
The New and Alternative Media Bring
105
Alternative Media to Stop ERA
137
Liberals Wake Up
145
Trains Tomorrows Cadre
167
and the NRA Prevail on the Gun Issue
237
WHERE WE ARE TODAY HOW
321
BIBLIOGRAPHY AND SOURCES
351
Copyright

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About the author (2004)

Richard A. Viguerie, called ""the conservatives' Voice of America,"" transformed American politics in the 1960s and '70s. Through his pioneering use of direct mail Viguerie broke the left's monopoly on the country's microphones, gave the conservatives a voice through the new and alternative media of direct mail, broke the power of large donors by empowering millions of small donors to back the candidates and causes of their choice. His pioneering techniques helped elect Ronald Reagan as the first conservative president of the modern era. Often called the ""Funding Father"" of the conservative movement, Viguerie's advertising firm has mailed more than 3 billion letters and raised over $7 billion over the past 50 years. He is the chairman of ConservativeHQ.com and author of Conservatives Betrayed: How George W. Bush and Other Big Government Republicans Hijacked the Conservative Cause.

David Franke was one of the founders of the conservative movement in his youth. In 1958 he started what is now known as the Young Americans for Freedom. He became senior editor at Arlington House and the Conservative Book Club. He and Richard Viguerie worked together to provide public policy coverage in the new and alternative media. His articles have been in widely read publications and he is the author of ten books. Both men reside in the Washington D.C. area.

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