The art of the leader

Front Cover
Prentice Hall, 1990 - Business & Economics - 215 pages
1 Review
The "management classic" (Library Journal) that packs a huge amount of practical wisdom is now in paper. This clearly written guide details proven strategies for becoming a leader in any organization or group. Selected in hardcover as one of the Best Business Books of 1989 by Library Journal.

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LibraryThing Review

User Review  - sprite - LibraryThing

An excellent book. Anyone can and should be a leader (yes, especially SAHMs who should be leaders and *train* leaders.) Usually I just take notes on the salient points of library books, but this one ... Read full review

The art of the leader

User Review  - Not Available - Book Verdict

Cohen offers the reader an insightful and superbly written account of how to become a better leader. This book is not just for managers; anyone who might find themselves in a leadership role in any ... Read full review

Contents

Six Ways to Get the Combat Model to Work
15
Four Ways to Get People to Follow You
29
Three Additional Ways to Attract
43
Copyright

8 other sections not shown

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About the author (1990)

Dr. BILL COHEN is Professor of Marketing, Past Chairman of the Marketing Department and Director of the Small Business Institute at California State University, Los Angeles, where he teaches direct marketing. He has served ten years as a director on the board of the Direct Marketing Club of Southern California. He not only has had his own mail order business, but is a pioneer in teaching mail order to students, entrepreneurs, and other professors around the country. Thousands have used his methods to start their own businesses.

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