Blown to Bits: How the New Economics of Information Transforms Strategy

Front Cover
Harvard Business Press, 2000 - Business & Economics - 261 pages
13 Reviews
Richness or reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information - customized products and services tailored to a niche audience - or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal.
Much of business strategy as we know it today rests on this fundamental trade-off.

Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy.Blown to Bitsreveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain. Your competitive advantage is up for grabs.

To prepare corporate executives and entrepreneurs alike for a fundamental change in business competition, Evans and Wurster expand and illuminate groundbreaking concepts first explored in the award-winningHarvard Business Reviewarticle "Strategy and the New Economics of Information," and present a practical guide for applying them. Examples span the spectrum of industries--from financial services to health care, from consumer to industrial goods, and from media to retailing.Blown to Bitsshows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage.

  

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Review: Blown to Bits: How the New Economics of Information Transforms Strategy

User Review  - Xthun - Goodreads

Maps how e-something shapes business Read full review

Review: Blown to Bits: How the New Economics of Information Transforms Strategy

User Review  - Ks Pillai - Goodreads

A book you should never miss, the best book I have read in last 15 Years ( it is published in 1994, but the contents are still fresh) Read full review

Contents

I
1
II
9
III
23
IV
39
V
69
VI
99
VII
125
VIII
147
IX
169
X
193
XI
221
XII
249
XIII
261
Copyright

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References to this book

Electronic Business
Bernd W. Wirtz
Limited preview - 2001
Marketing Engineering

No preview available
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About the author (2000)

Evans is a Senior Vice President of The Boston Consulting Group in Boston.

Wurster is a Senior Vice President of The Boston Consulting Group in Los Angeles.

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