Emotional Design: Why We Love (or Hate) Everyday Things

Front Cover
Basic Books, 2004 - Psychology - 257 pages
61 Reviews
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world.

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Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Paulina - Goodreads

Started as a very interesting book" then the last chapters were just about robots... It has some good advice though, but not really professional. Read full review

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Ak - Goodreads

Anyone who designs anything must read this book. The biggest takeaway - the lesson I still remember years later - is that when someone hates or gets frustrated with your creation, it's not their fault ... Read full review

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About the author (2004)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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