Emotional Design: Why We Love (or Hate) Everyday Things

Front Cover
Basic Books, 2004 - Psychology - 257 pages
61 Reviews
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world.

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Ko Matsuo - Goodreads

Norman's book provides a framework upon which to evaluate design: visceral (how it looks), emotional (how it works), and reflective (how it makes me feel). There are many every day examples of these ... Read full review

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Prasita - Goodreads

Enjoyed the first part. Emotions play on the design and end user acceptance of a product comes out loud and clear. In the second part I skipped parts on cinema and robots emtions and Asimovs laws. This was a deviation from the topic to a certain extent. Read full review

References to this book

All Book Search results »

About the author (2004)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

Bibliographic information