Strategic Issues Management: Organizations and Public Policy Challenges

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SAGE, Jul 30, 1997 - Business & Economics - 410 pages
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Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions.
  

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ce livre est surtout intéressé par la relation entre les IM et les relations publiques.

Contents

Issues
1
Strategic
80
Tactics of Issues Identification Scanning
88
Creating an Issues Monitoring and Analysis Team
109
Stakeholders and Target Audiences
116
A Case of Failed Corporate Responsibility
124
Getting the House in Order
133
Special Interest Activists as Foes or Allies
153
The Rationale for Organizations Speaking as Citizens
238
Internal Revenue Service
250
Conclusion
261
Media TechnologiesNew and Old
262
Media Effects in a Multitiered Society
271
What Is the Future of Issues Communication?
287
Issues Management2000
360
References
368

Argument
190
Complements and Counterparts
197
Issues Communication as Argument
216
Campaign Planning
224
Communication Vehicles
231
Legal References
393
Subject Index
403
About the Author
410
Copyright

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About the author (1997)

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

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