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abstract appeal argumentation attention audi avoid basic instincts Bill Jones breath Capital punishment categorical syllogism Chapter classroom clear concrete convince correct course Crowd psychology Dictionary difficulty discussion distraction effective emotional ence entertain enunciation example exercise fallacy faults feel gesture give habit head hearers hearing vocabulary human humor ideas illicit major impress Inductive reasoning Inhale instinct interest laugh listeners lungs major premise major term Mark Twain matter means mental mentation merely method microphone mind modern Monotony mortal motive natural outline parliamentary parliamentary procedure periodic sentences person persuasion pitch platform possible principle problem pronunciation public speaking radio speaking reading reason rule sense sentence sound speaker and audience speaker's purpose speaking vocabulary speech composition stimulate student speaker sub-heading suggest syllogism talk teacher things thought throat tion tivate tone topics truth vocal voice words writing