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STATEMENT OF THE PROBLEM
REVIEW OF LITERATURE
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A.C. Nielsen adoption process age group answer questions Ashtabula County Best Liked Least bulletins club members communication contact with extension continue to view Cooperative Extension county extension home County Homemakers effective extension educators extension home economist extension homemakers Extension Information Sources extension meeting EXTENSION PRESENTATIONS Extension Service Review extension's television programming family living information feedback home and family Home Economics Extension indicate interest Iowa county learning LIVING TELEVISION PROGRAMMING Madison magazines Mass Media newsletter newspapers nonclub members Noon Show Viewer Overall Ratings PERCENT OF VIEWERS percentage person population potential viewers PREFERENCES FOR EXTENSION radio reach rural sample Seek Information seek more information Sesame Street seven minutes Shawano County significant difference statements suggested changes TABLE teaching topic Total Percent University of Wisconsin University of Wisconsin-Extension University of Wisconsin-Madison Unpublished UW-Extension VIEWERS AND NONVIEWERS viewing the program watch and evaluate watch the Noon watch the program WISC-TV