Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard (Google eBook)

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John Wiley & Sons, Jul 21, 2003 - Business & Economics - 304 pages
2 Reviews
An insider's look at the internal turmoil at one of the world's premier high-tech companies
This is the inside story of Hewlett-Packard Company's struggle to regain its former glory, and of the high-stakes battle between CEO Carly Fiorina and family scion Walter Hewlett over how best to achieve that goal. For decades, HP was admired not only for its innovative products and soaring stock price, but for its egalitarian corporate culture and father-knows-best integrity. Backfire explains how the company fell on hard times, recounts the historic decision that made Fiorina the world's top-ranking female executive, and brings to life the backlash that resulted when she tried to impose her charismatic salesmanship on the aging icon. Top BusinessWeek journalist Peter Burrows gives the dramatic blow-by-blow of Hewlett's effort to kill Fiorina's most controversial move of all, her $19 billion purchase of rival Compaq Computer. Fiorina won by a whisker, after the most expensive proxy fight in history and a dramatic lawsuit that accused the company of illegally fixing the vote. This gripping, ongoing story includes fascinating personalities and dramatic boardroom and courtroom drama.
Peter Burrows (Alameda, CA) has been a technology reporter for BusinessWeek for nine years and has covered the HP saga from the start. The department editor for BusinessWeek's computer coverage, he has been the principal chronicler of Fiorina's tenure at HP, and has written three cover stories on the subject. He has also written numerous other cover stories, including looks at Steve Jobs's Apple Computer and Sun Microsystems' Scott McNealy.
  

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Review: Backfire: Carly Fiorina's High Stakes Battle for the Soul of Hewlett Packard

User Review  - Carly - Goodreads

The author was very informed on Carly Fiorina; however, he was very biased and tried to paint her as an evil being rather than present the the information objectively Read full review

Review: Backfire: Carly Fiorina's High Stakes Battle for the Soul of Hewlett Packard

User Review  - Heidi - Goodreads

I totally do not remember reading this book, though my records indicate that I did. Carly Fiorina's reign marked the beginning of the end for HP. As Mark Hurd continues to gut the founding vision of ... Read full review

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Contents

Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard PROLOGUE
ix
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 1 THE SHOWDOWN
13
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 2 THE EMERGENCE OF CARLETON SNEED
27
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 3 INSIDE THE HP WAY
49
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 4 TROUBLE IN PARADISE
67
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 5 THE MAKING OF A STAR
87
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 6 SEARCHING FOR A CEO
119
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 7 AN EVENTFUL HONEYMOON
135
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 10 THE NOVEMBER SURPRISE
189
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 11 PROXY FIGHT
211
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 12 THE LAWSUIT
245
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard EPILOGUE
261
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard Notes
269
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard Sources
276
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard A Note about Sourcing
283
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard Index
285

Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 8 UNRAVELING
157
Carly Fiorinas HighStakes Battle for the Soul of HewlettPackard CHAPTER 9 COMPAQ COMETH
175

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About the author (2003)

PETER BURROWS has been a technology journalist for BusinessWeek for nine years, during which time he has written several cover stories on Hewlett-Packard. As the department editor for BusinessWeek’s computer coverage, he has been the principal chronicler of Fiorina’s tenure at Hewlett-Packard.

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