Globaloney: Unraveling the Myths of Globalization

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Rowman & Littlefield, Jan 1, 2005 - Political Science - 267 pages
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What's the truth about globalization . . . and what's just "globaloney?" Michael Veseth believes that much of what students understand about globalization is really globaloney-bombast built on a few vivid images and exceptional cases that distort more than they reveal about the world around us."Globaloney" separates rhetoric from reality by snapping close-ups of the classic globalization images and comparing them with unexpected alternative visions that resonate with culturally savvy college-aged readers. Do Michael Jordan and Nike really define globalization? Why not David Beckham and World Cup soccer? Is globalization McDonalds and McWorld? Why isn't the global wine market a better metaphor? And what can we learn about how globalization works at the grassroots by comparing the elitist, publicity-hungry Slow Food movement with the massive but virtually invisible international trade in worn and wrinkled second-hand clothes? Veseth convincingly explains how all globalization is local, why the French so love to hate it, and what Adam Smith has to do with it. The book shows why it is dangerous to generalize about globalization and, through its wealth of examples, demonstrates that globalization is not one big thing but many different yet related, particular things. An ideal supplement for courses on international political economy and international relations, Globaloney is an irreverent but important look at how globalization really works.
  

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Globaloney: unraveling the myths of globalization

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Clare Booth Luce coined the term globaloney in 1943 to describe Vice President Henry Wallace's vision of the postwar world. Using this as a starting point, Veseth (international political economy ... Read full review

Contents

The Globaloney Syndrome
11
Blame It All on Adam Smith
39
Michael Jordan and NBA Global Fever
59
The Beautiful Game and the American Exception
87
Globalization as McWorld
121
Globalization versus Terroir
145
Grassroots Globaloney
175
Globalization and the French Exception
205
Notes
233
Bibliography
251
Index
257
About the Author
267
Copyright

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About the author (2005)

Michael Veseth is Michael Veseth is the Robert G. Albertson Professor of International Political Economy at the University of Puget Sound and author of many books that approach national and global issues from innovative and controversial angles, including Selling Globalization and Mountains of Debt, the latter of which was reviewed in The New York Times Book Review and The Economist. Veseth is the founding director of the international political economy program at Puget Sound and an academic advisor to the interactive educational website for the PBS/WGBH series, "Commanding Heights: The Battle for the World Economy." He lives in Tacoma, Washington and lectures widely.

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