Web Site Usability: A Designer's Guide

Front Cover
Jared M. Spool
Morgan Kaufmann, 1999 - Computers - 157 pages
2 Reviews

Web Site Usability: A Designer's Guide is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work when users need specific answers. Researched and compiled by User Interface Engineering, the results are written in an easy to understand style, illustrating the need to make Web sites useful, not complicated.

* Based on an extensive study of actual users -- not theory, not graphic design principles, and not new tricks to make a "cool" Web sites
* Demonstrates how people actually navigate and extract information on Web sites
* Offers guidance for evaluating and improving the usability of Web sites

  

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Web site usability: a designer's guide

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Spool and his buddies are usability engineers; they study how folks use computers. For the past couple of years, they have paid a lot of attention to how people use webbed interfaces for navigation ... Read full review

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Contents

Research Results
1
Web Site Usability The Big Picture
3
The Sites We Tested
4
Scavenger Hunt Tests
5
The Results
6
The Rankings
7
Beyond the Rankings
8
Graphic Design Neither Helps Nor Hurts
9
How Users Handled Comparisons
60
Opening Multiple Windows
61
Designs That Prevent PogoSticking
63
The Catalog Approach
64
Readability and Page Layout
69
Skimming Is In
70
Calculating the Fog Index
72
Scanability
74

Text Links Are Vital
10
Information Retrieval Is Different than Surfing
12
Web Sites Arent Like Software
13
Getting Around Navigation
15
Domain Knowledge and Navigation
16
The Investment Domain
17
Linking Content and Navigation
18
The Structure of Sites
19
Users Dont Form Mental Models of Sites
20
Subsites
21
Devices for Navigation
22
Table of Contents
25
Navigation Bars
26
Hierarchical Maps
27
You Are Here
28
Site Maps
29
Searching
30
Backing Up to Advance
31
Getting Around Links
33
A Comparison of Links
34
Descriptiveness Aids Prediction
35
Ambiguous Terms in Links
38
Dealing with Ambiguity
40
Number of Links
42
Link Layout
43
Wrapped Links
44
Link Destinations
45
WithinPage Links
46
Will Experience Help?
47
WithinSite Searching
49
Unclear Search Areas
50
Search Tar Pits
51
Confusing Search Areas
52
Search Results
53
Organization of Search Results
54
Not Enough Information
55
Redundant Information
56
Useless Information
57
The Difficulty of Comparisons
59
WhiteSpace and Text Density
75
WhiteSpace and Skimming
76
Scrolling and the Fold
77
Rules as a Stopping Place
78
Button Gravity
79
Graphic Design on the Web
83
The Role of Graphic Design
84
Link Color
85
Download Time
86
To Wait or Not to Wait
87
Animation and Movement
89
Movement in Ads
90
User Preference
93
Success and User Likes
94
Success and User Dislikes
95
Site Scrapbook
97
Edmunds
99
Hewlett Packard
103
WebSaver
109
Travelocity
113
Inc
119
Cnet
123
Fidelity
127
Disney
135
Testing Sites
141
How We Tested Web Sites
143
Types of Questions
144
3 Comparison of Fact Questions
145
4 Comparison of Judgment Questions
146
Usability Testing Methodology
147
Data Collection
148
Calculating the Site Ratings
150
PostTest Questionnaire Results
151
How Good Is Good Enough?
153
User Interface Engineering
155
Additional Resources
156
UIEtips Email Publication
157
Copyright

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