The Psychology of Television
This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
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Historical Patterns of PrimeTime
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A.C. Nielsen adults advertising aggressive behavior amount analysis arousal attention attitudes audience average Bandura Berkowitz broadcasting cartoon catharsis cereal chapter characters chil child children's programs cial cognitive commercials content analyses content analysis content of television correlation counterstereotyped crime described desensitization disinhibition drama dren effects of television Eron example exposed fact film formal features Gerbner Greenberg HDTV heavy viewers Huesmann Huston imitation influence of television involved issue lence less light viewers litde mainstreaming Malamuth mass media mean world syndrome networks nonprogram messages occupations person portrayals prime-time question reported responses role sample scripts sexual shows significandy Signorielli Singer sion situation comedies soap operas social tele television industry television programs television viewing television violence television's theory tion types values viewing violent violent television Wartella watching television women Zillmann