Signs in contemporary culture: an introduction to semiotics

Arthur Asa Berger

Longman, 1984 - Literary Criticism - 196 pages

What people are saying

Review: Signs in Contemporary Culture: An Introduction to Semiotics

User Review  - Mdye - Goodreads

I'm currently using lots of Berger's work on my American Apparel Advertising campaign.

Review: Signs in Contemporary Culture: An Introduction to Semiotics

User Review  - Lurino - Goodreads

so yeah, life is filled with signs. even for superstitious people who tend to lack rationalization, their daily life is filled with signs. this book, in a sense, provided the elementary fundamentals ...

Contents

• Signs Symbols and Signals: 19
• Visual Aspects of Signs: 33
• Denotation and Connotation: 48

Bibliographic information

• Title: Signs in contemporary culture: an introduction to semiotics; Annenberg/Longman communication books; Annenberg Communication Series; Research on Teaching Monograph Series
• Author: Arthur Asa Berger
• Edition: illustrated
• Publisher: Longman, 1984
• ISBN: 0582284872, 9780582284876
• Length: 196 pages
• Subjects: Literary Criticism / Semiotics & Theory; Reference / General; Reference / Questions & Answers; Semiotics; Signs and symbols