Don't Think of an Elephant!: Know Your Values and Frame the Debate (Google eBook)
Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.
In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.
Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.
Read it, take action—and help take America back.
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Review: Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for ProgressivesUser Review - Christine - Goodreads
An excellent basic guide to communicating progressive ideas in a conservative setting, written by a professor of linguistics & cognitive science. At only 119 pages, it's an easy read that anyone with ... Read full review
Review: Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for ProgressivesUser Review - Cyrus - Goodreads
Have been interested in framing since learning about it while spending a year in London and coming across the excellent paper, Common Cause: The Case for Working with Our Cultural Values (www ... Read full review