Don't Think of an Elephant!: Know Your Values and Frame the Debate (Google eBook)

Front Cover
Chelsea Green Publishing, Jan 15, 2008 - Political Science - 144 pages
32 Reviews

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action—and help take America back.

  

What people are saying - Write a review

User ratings

5 stars
11
4 stars
12
3 stars
5
2 stars
2
1 star
2

Review: Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives

User Review  - Christine - Goodreads

An excellent basic guide to communicating progressive ideas in a conservative setting, written by a professor of linguistics & cognitive science. At only 119 pages, it's an easy read that anyone with ... Read full review

Review: Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives

User Review  - Cyrus - Goodreads

Have been interested in framing since learning about it while spending a year in London and coming across the excellent paper, Common Cause: The Case for Working with Our Cultural Values (www ... Read full review

Contents

IV
3
V
35
VI
46
VII
52
VIII
69
IX
75
X
79
XI
81
XII
89
XIII
96
XIV
111
XV
121
XVI
123
Copyright

Common terms and phrases

References to this book

All Book Search results »

About the author (2008)

George Lakoff is the country’s leading expert on the framing of political discourse and one of the world’s most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don’t Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.

Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.

Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.

His blogs appear regularly on his website, www.georgelakoff.com, and at The Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.

Howard Dean—physician and former chairman of the Democratic National Committee (DNC)—served six terms as Governor of Vermont before running for the Democratic Party's presidential nomination in the 2004 election. Dean also founded Democracy for America (DFA), the grassroots organization that organizes community activists, trains campaign staff, and endorses progressive candidates. While he was Vermont's governor, the state expanded its universal healthcare program to cover nearly every child under age 18—and also lowered its public debt, balanced its budget, and reduced taxes.

Bibliographic information