Presentations in Action: 80 Memorable Presentation Lessons from the Masters (Google eBook)

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Pearson Education, May 4, 2011 - Business & Economics - 224 pages
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World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he’s learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often.

 

This book’s five sections focus on each element of the outstanding contemporary presentation:  Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together.

 

From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!

  

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Contents

Praise for Presentations in Action
Introduction
The Art of Telling Your Story
How to Customize Your Presentation
The Most Persuasive Word
and How to Avoid It
Dispelling a Common False Belief
Clarity Ownership and Add Value
Concentration Creates Control
Concentration Creates Communication
How to Control Stress under Pressure
The Art of Phrasing
The Importance of Breathing
Necessity Is the Mother of Invention
The Power of Group Dynamics
From Law School to the Republican National Convention

Lessons in Structure from Jeffrey Toobin and Andrew Weil MD
Brevity Takes Time
How to Find Value in Your Story
The Wrong and the Right Way to Tell a Story
Why the US Armys Be All That You Can Be Succeeded
When in Doubt Leave it Out
How to Describe Your Business Succinctly
The Correct Way to Practice
The Magic Moment
A Lesson in Flow from the Airlines
Substance and Style in Your Story
The Power of Positive Words
Begin with the End in Mind Then Write Rewrite and Rewrite
Storyboard and Verbalize
Three Persuasive Techniques
Audience Advocacy
Audience Advocacy
The Catalyst of Human Interest Stories
A Double Advantage Two Ways to Use Anecdotes
The Correct Way to Design PowerPoint Slides
Never the Twain Shall Meet
Operator versus Machine Error
Less Verbiage Is More Useful
Selling Is about InPerson Communication
Scientific Support for Graphics Design
Combined Picture and Text The Best Positions for Pictures and Text
The Wrong Way and the Right Way to Build Text
Three Simple Steps to Avoid Reading Slides Verbatim
Initial Caps or All Caps Text Design in Presentations
Serif or Sans Font Design in Presentations
Contrast Counts
Peripheral Vision Counts
How Television Animates Text
Three Simple Rules
Sometimes More Is More
Actions Speak Louder Than Words
Eye Contact and Interaction Start at Infancy
The PersontoPerson Role Model
Look Them in the Eye
Fun or Maddening
Position Position Position
The Value of Effortlessness
From Reagan to Barber to Scully
The Fear of Public Speaking Is Universal
A Presentation Lesson from the Military
Even Barack Obama Says Them
Been There Done That
A Presentation Lesson from Basketball
Help for Job Seekers
Ten Tips about Food and Drink in Presentations
Handling Tough Questions
The Vanishing Art of Listening
How to Handle Multiple Questions
Talk Shows Include Listening
How to Handle the Most Frequently Asked Questions
The Political World versus the Business World
How to Handle False Assumption Questions
How to Respond When Guilty as Charged
Keep Your Answers Short
Grasp the Question before You Answer
Putting Lipstick on a Pig
How Elena Kagan Prepared for Tough Questions
Nonanswers to Tough Questions
Putting It All Together
The Whole Is Greater Than the Sum of the Parts
Symmetry in Graphics Design
12 Presenters 12 Stories 1 Set of Slides
The Secrets of Oprah Winfreys Appeal
The Deep Roots of Human Preferences
The Missing Link
Make All the Parts Fit
Footnotes
Acknowledgments
About the Author
Financial Times Press
Index
Copyright

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About the author (2011)

Jerry Weissman is the world’s number one corporate presentations coach. His private client list reads like a who’s who of the world’s best companies, including the top brass at Cisco Systems, Microsoft, Yahoo!, Intel, Intuit, Netflix, Dolby Labs and many others. Mr. Weissman founded Power Presentations, Ltd. in 1988. One of his earliest efforts was the Cisco Systems IPO road show. Following its successful launch, Don Valentine, of Sequoia Capital, and then chairman of Cisco’s Board of Directors, attributed “at least two to three dollars” of the offering price to Mr. Weissman’s coaching. That endorsement led to more than 500 other IPO road show presentations that have raised hundreds of billions of dollars in the stock market.

 

Mr. Weissman’s focus widened from coaching IPOs to include public and privately held companies. His techniques have helped another 500 plus firms develop and deliver their mission-critical business presentations.

 

Mr. Weissman is also the author of three books, the bestselling Presenting to Win: The Art of Telling Your Story, named by Fortune magazine as one of eight must-reads; The Power Presenter: Technique, Style, and Strategy from America’s Top Speaking Coach; and In the Line of Fire: How to Handle Tough Questions...When it Counts.

 

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