Good Idea. Now What: How to Move Ideas to Execution

Front Cover
Wiley, Feb 14, 2012 - Business & Economics - 224 pages
3 Reviews

You've got the passion . . .

Now make it happen.

Going from inspiration to execution is hard work. Many steps stand between a good idea and the hit product, profitable company, or social change you envision. Your initial "aha!" moment provides the key to begin this process, but it's the way you make your dream happen that truly defines your success.

Good Idea. Now What? gives you the tools you need to make your inspiration a reality. Written by creativity leader Charles T. Lee, this accessible go-to guide features practical advice gleaned from Lee's years of experience as an idea-maker. You bring the passion; this resource will help you master all the details of getting your vision off the ground.

Divided into bite-sized chapters for busy entrepreneurs, Good Idea. Now What? covers the entire process for successfully building out a concept. This presentation enables you to move freely among subjects, from sparking inspiration, to making an effective plan, to collaborating, to branding, and more. Quick takeaway boxes and helpful self-quizzes in each chapter also reinforce key points as you:

  • Pitch your idea and build your brand

  • Ask the hard questions that strengthen your plan

  • Discover methods to overcome creative resistance

  • Create and foster an environment for inspiration

  • Hear from a wide variety ofsuccessful idea-makers

  • Debunk myths about collaboration

  • And more

Most winning endeavorsóbe they successful companies, effective organizations, transformative movements, or game-changing inventionsóbegan with only a bright idea. However, a strong idea with??out the right work behind it won't get you very far. Don't wait for success to come to you. Instead, start realizing your vision today with practical strategies that answer the question: Good Idea. Now What?

What people are saying - Write a review

Review: Good Idea. Now What: How to Move Ideas to Execution

User Review  - Mark Matlock - Goodreads

A book for those who dream... But sometimes have a hard time with implementation. Practical wisdom, prompts for reflection and most importantly ACTION! Read full review

Review: Good Idea. Now What: How to Move Ideas to Execution

User Review  - Narita - Goodreads

not just inspirational rather very practical... its takes us to a higher level where we can actually implementing ideas, instead of just creating more ideas... Read full review

About the author (2012)

Charles T. Lee is the CEO of Ideation Consultancy Inc., an idea agency that specializes in helping influencers, organizations, and businesses take ideas to implementation via creative strategy, branding, design, marketing, web, social media, and events. Charles is also a founding member of JustOne, an organization innovating ideas for human care. In addition, he is the creator of grassroots efforts including the Ideation Conference and the Freeze Project. Charles is a highly sought-after speaker and blogs regularly at

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