Captains of consciousness: advertising and the social roots of the consumer culture

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McGraw-Hill, 1976 - Business & Economics - 261 pages
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Review: Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

User Review  - James Rozoff - Goodreads

This is an important book that needed to be written, I just wish it had been written better. The sentence structure being what it is, it's hard to hold on to the ideas being expressed. Also, a book ... Read full review

Review: Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

User Review  - Josh - Goodreads

This sociological study is now a bit of a historical study as well, since it was written in the seventies and is greatly about the 20's-30's, but that in no way makes it less important today. If ... Read full review

Contents

PREFACE
4
The Social Crisis of Industrialization
19
PART I
26
Copyright

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