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Teach psychology to your sales force 40
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Abbott Laboratories account supervisors Accounts gained Accounts lost Additional client services advertising agency American Avenue Becton Dickinson billings ceutical clinical Communications consumer Corp cost creative director dent dental diagnostics diovisual direct mail Division ol Interactive Domes drug Employees Financial Health health-care hospital equipment/supply Hybritech ical income industry Interactive Market Systems John Johnson & Johnson journal ads Kinderkamack Road Laboratories Management personnel Market breakdown market research media director Medical Economics Medicine ment million monoclonal antibodies named Norman Cooper Nursing ol Interactive Market Otolaryngology P.O. Box patients percent PERQ Pfizer phar Pharma pharmaceutical pharmacists pharmacy physicians points 50 points prescription programs promotion published readership Regional breakdown sales force support sales manager Serono specialty sumer supplied Surgery Syntex Systems A Division telemarketing therapy tion tive trade shows UPDATE York