Beijing Jeep: A Case Study of Western Business in China

Front Cover
Westview Press, Jan 1, 1997 - Business & Economics - 350 pages
2 Reviews
When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Yet over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.

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Review: Beijing Jeep: A Case Study Of Western Business In China

User Review  - Rob - Goodreads

Fascinating a must read for anyone planing on doing business with China. Read full review

Review: Beijing Jeep: A Case Study Of Western Business In China

User Review  - Lifeng Wu - Goodreads

Interesting read on modern Chinese history. A foreigner to China will be surprised on how heavy a role politics plays in business. Read full review


Outside Looking In
Making the Deal
Mao Tais and Friendship
Getting Nowhere
Bargaining Around the World
Launching the Cherokee
The Newcomer
Of Premiers and Rockefellers
An Outpouring of Grievances
The Cultural Divide
Showdown in May
Model Company
Outside the Model

Ceremonial Occasions
Presidents and Megabucks
The Lost Boys
Arriving at the Plant
Chinese Consumers and Japan
Reforming Beijing Jeep
The Return
Corporate Takeover in the Peoples Republic

Common terms and phrases

Popular passages

Page 30 - Consequently there is nothing we lack, as your principal envoy and others have themselves observed. We have never set much store on strange or ingenious objects, nor do we need any more of your country's manufactures.
Page 31 - Together with the islands of the Japanese Empire, since the acquirement of Formosa, the Philippines are the pickets of the Pacific, standing guard at the entrances to trade with the millions of China and Korea, French Indo-China, the Malay Peninsula, and the islands of Indonesia to the south.
Page 142 - ... erroneous policy decisions that result in waste. It should not be misconstrued as overlooking due growth in the people's level of consumption. According to the basic tenets of Marxism, production is the starting point and the predominant factor of all economic activities and determines consumption; but consumption also determines production in that the growth of consumption gives a strong impetus to creation of new .social demands, opens up vast markets and encourages production.
Page 73 - Chinese will try to influence by shaming; 5) resist the temptation to believe that difficulties may have been caused by one's own mistakes; and 6} try to understand Chinese cultural traits...
Page 106 - We do not engage in nuclear proliferation ourselves, nor do we help other countries develop nuclear weapons.
Page 24 - If we could only persuade every person in China to lengthen his shirttail by a foot, we could keep the mills of Lancashire working round the clock.
Page 293 - GATT principles. Outlook for Price Reform Chinese leaders apparently have not reached a consensus on how and when to make further changes in China's irrational price structure, although most now probably accept the need for prices to accurately reflect relative scarcities in the economy. Without price reform, China's attempts to make enterprises more responsive to market signals ó and to hold them accountable for poor investment, production, and personnel decisions via the initiation of bankruptcy...
Page 73 - The most fundamental characteristic of dealings with the Chinese is their attempt to identify foreign officials who are sympathetic to their cause, to cultivate a sense of friendship and obligation in their official counterparts, and then to pursue their objectives through a variety of stratagems designed to manipulate feelings of friendship, obligation, guilt or...
Page 334 - When it comes to world history ... the big event of 1984 was surely the rejection of Marxism and embrace of capitalism by the Government of a billion Chinese.
Page 52 - ... ideas, partly to keep the foreigner from finding out too much about what is really happening around him. In this the Chinese follow the precepts of Chi Ying, an Imperial clansman who memorialized the Throne in 1844: Furthermore, the various barbarians have come to live at peace and in harmony with us. We must give them some sort of entertainment and cordial reception; but we are on guard against an intimate relationship in our intercourse with them. And Chi Ying was considered by many of his...

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About the author (1997)

Jim Mann served as the Beijing bureau chief for the Los Angeles Times from 1984 to 1987, then returned to China in 1989 to cover the democracy uprising. He now works as a Foreign Affairs columnist and State Department correspondent for the paperís Washington bureau.

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