Diffusion of innovations

Front Cover
Free Press of Glencoe, 1962 - Technology & Engineering - 367 pages
26 Reviews
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

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Review: Diffusion of Innovations

User Review  - Rindy Sabrina - Goodreads

This is a required reading for my thesis (actually this is just as a reference if I want to broaden my horizon). And I still cannot enjoy reading textbook. I leave this unfinished as I find this book ... Read full review

Review: Diffusion of Innovations

User Review  - Horia - Goodreads

I know that I'll never finish this book. It's a great, great book. I'd call it: the bible of anyone that has do to anything with the innovation domain. There's nothing else to say, just read it. It's ... Read full review


Traditions of Research on Diffusion
Culture Norms and Diffusion

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