Diffusion of innovations

Front Cover
Free Press of Glencoe, 1962 - Technology & Engineering - 367 pages
25 Reviews
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

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Review: Diffusion of Innovations

User Review  - Rindy Sabrina - Goodreads

This is a required reading for my thesis (actually this is just as a reference if I want to broaden my horizon). And I still cannot enjoy reading textbook. I leave this unfinished as I find this book ... Read full review

Review: Diffusion of Innovations

User Review  - Onewifeonly - Goodreads

To get more people to adopt your product, make sure they can observe it in action. Read full review

Contents

Introduction
1
Traditions of Research on Diffusion
21
Culture Norms and Diffusion
57
Copyright

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