Diffusion of innovations

Front Cover
Free Press of Glencoe, 1962 - Technology & Engineering - 367 pages
26 Reviews
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

From inside the book

What people are saying - Write a review

User ratings

5 stars
10
4 stars
8
3 stars
6
2 stars
2
1 star
0

Review: Diffusion of Innovations

User Review  - Ninakix - Goodreads

This gets a high rating because it's a pretty classic book, and so far, I have yet to see the ideas covered in other books. Adoption theory is a surprisingly useful tool for understanding your ... Read full review

Review: Diffusion of Innovations

User Review  - Tim Eldridge - Goodreads

I constantly refer back to this seminal work by Everett Rogers' when talking to Start-Ups and change agents. Despite being published originally in 1962 the book still serves marketers well because it ... Read full review

Contents

Introduction
1
Traditions of Research on Diffusion
21
Culture Norms and Diffusion
57
Copyright

10 other sections not shown

Common terms and phrases

Bibliographic information