Diffusion of innovations

Front Cover
Free Press of Glencoe, 1962 - Technology & Engineering - 367 pages
60 Reviews
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

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Review: Diffusion of Innovations

User Review  - Martti - Goodreads

"Diffusion of Innovations" is the classic work of Everett M. Rogers. The book was originally published in 1962, and had reached its 5th edition in 2003. The diffusion theory was developed when Rogers ... Read full review

Review: Diffusion of Innovations

User Review  - Sorin - Goodreads

Clarified a couple of key steps necessary to go through when marketing a product or innovation. Read full review

Contents

Introduction
1
Traditions of Research on Diffusion
21
Culture Norms and Diffusion
57
Copyright

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