A Handbook of Corporate Communication and Public Relations
Taylor & Francis, Apr 22, 2004 - Business & Economics - 480 pages
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.
Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:
This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.