This unique program teaches listeners how to "decode" and reply to non-verbal signals from friends and business associates when those signals are often vague and thus frequenly ignored

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the ...

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this ...

Offers practical advice on marketing professional services, discusses strategies, cold calling, and direct mail, and includes information on creating promotional materials.

"After five years of groundbreaking research, Ori Brafman and Rod A. Beckstrom share some gripping stories. The Starfish and the Spider argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and ...

Publisher description

Offshoring and outsourcing have generated substantial savings and often controversial news coverage for many companies. But these technologies aren’t even close to being the real story. Two of business’ leading strategy thinkers argue that the ...

Drawing upon real-life experiences from those on active duty as well as those now in the civilian sector, this book illustrates how to emulate the leadership principles that are the hallmark of the U.S. Marine Corps. Based on findings gleaned ...