Marketing is far more than just advertising and sales. In fact the most effective types of marketing often cost less, not more. Marketing is anything you do to get or keep a customer. "Celebrate Marketing" has chapters by different experts giving ...

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers . This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the ...

In a dazzling intellectual profile of one of the greatest management theorists and social thinkers of our time, Jack Beatty address the pivotal themes of Peter Drucker's work--the society of organizations, the knowledge society, the birth and ...

Along with the rapidly changing marketplace, traditional persuasion and influence techniques need to change in order to reflect what works today. This work reveals the latest mass influence techniques that are available for anyone who wants to ...

You will be introduced "to a systematic approach to marketing and discover just how much great marketing resembles that sticky and trustworthy roll of duct tape."--Cover

This dissertation investigates men and women's labour force participation and children's education outcomes using original data collected in Ugandan Internally Displaced People's (IDP) camps in 2005 and 2007. The random nature of the conflict and ...

Marketing strategy for maximum return, for large & small businesses.