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Books Books 1 - 10 of about 123 citing The Future of the Mass Audience. 

Citizenship and Identity

Engin F Isin, Patricia K Wood - Political Science - 1999 - 189 pages
This book provides an introduction to themes within citizenship and identity. The authors draw together debates in sociology, political theory and cultural/gender studies to ...
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Audience Analysis

Denis McQuail - Language Arts & Disciplines - 1997 - 166 pages
`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The ...
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Young People and New Media: Childhood and the Changing Media Environment

Sonia Livingstone - Language Arts & Disciplines - 2002 - 277 pages
This volume presents an account of children and young people's changing media environment at the end of the twentieth century. With the current proliferation of personal media ...
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The Mass Audience: Rediscovering the Dominant Model

James G. Webster, Patricia F. Phalen - Social Science - 1997 - 158 pages
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to ...
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Old Media/new Media: Mass Communications in the Information Age

Wilson P. Dizard - Mass media - 1997 - 242 pages
At the heart of this book is an explication conveyed in overt and subtle tones of media convergence-that condition signifying a united state of media wherein all media forms ...
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Knowledge and Economic Conduct: The Social Foundations of the Modern Economy

Nico Stehr - Business & Economics - 2002 - 360 pages
Changing economic circumstances ? namely, an end to the primacy of labour and property as determinants of prosperity ? have created a need for a new theoretical platform: one ...
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News in the Global Sphere: A Study of CNN and Its Impact on Global Communication

Ingrid Volkmer - Language Arts & Disciplines - 1999 - 237 pages
Ingrid Volkmer argues that the new global exchange can be regarded as a trans-societal sphere of mediation, which involves a global exchange of universal but also ...
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