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Books Books 1 - 10 of about 33 citing The public's use of television: who watches and why. 

Television and Its Audience

Patrick Barwise, Andrew Ehrenberg - Language Arts & Disciplines - 1988 - 220 pages
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the ...
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The production of culture: media and the urban arts

Diana Crane - Social Science - 1992 - 198 pages
"The Production of Culture is timely and relevant. . . . Diana Crane introduces the reader to this busy field of scholarly activity, organizes the strands of theory and ...
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The Mass Audience: Rediscovering the Dominant Model

James G. Webster, Patricia F. Phalen - Social Science - 1997 - 158 pages
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to ...
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The evolution of American television

George A. Comstock - Language Arts & Disciplines - 1989 - 312 pages
American television has undergone many changes during the last decade -- a continually declining network share of audience, even while the audience for television as a whole ...
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Media, audience, and social structure

Sandra Ball-Rokeach, Muriel G. Cantor - Language Arts & Disciplines - 1986 - 400 pages
Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media ...
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Research Paradigms, Television, and Social Behaviour

Joy Keiko Asamen, Gordon L. Berry - Language Arts & Disciplines - 1997 - 440 pages
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms ...
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