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Books Books 1 - 10 of about 30 citing Manager's Guide to Excellence in Public Relations and Communication Management. 

Researching the Public Opinion Environment: Theories and Methods

Sherry Devereaux Ferguson - Business & Economics - 2000 - 296 pages
"Although a number of books have been written on public opinion, few address both theoretical and methodological issues. Graphs, tables, and sample analyses help the reader to ...
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The Handbook of Strategic Public Relations and Integrated Communications

Clarke Caywood - Business & Economics - 1997 - 574 pages
The Handbook of Strategic Public Relations & Integrated Communications is the definitive resource for communications professionals. Featuring the expertise of the world's ...
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Public Relations: Daten und Fakten der geschlechtsspezifischen ...

Romy Fröhlich, Sonja B. Peters, Eva-Maria Simmelbauer - Public relations firms - 2005 - 286 pages
Frauen suchen und finden massiv Zugang zu PR-Berufen. Dies ist aber kein Indiz für gleiche Bedingungen von Frauen und Männern. Unabhängig vom genderspezifischen Interesse ist ...
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Public Relations: Theory and Practice

Jane Johnston, Clara Zawawi - Business & Economics - 2003 - 466 pages
A fully revised and updated second edition of the comprehensive Australian introduction to theory and professional practice. The authors outline the core principles of public ...
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