Elizabeth Long - Fiction - 1985 - 243 pages
Analyzes the best-sellers published between 1945 and 1975 to determine how American dreams of success have changed, and discusses the issues these novels raise about modern life
Michael Levine - Business & Economics - 2003 - 260 pages
Public relations executive Michael Levine shows how PR fits into the branding processing using anecdotes, real-world examples, and the creation of a fictional product.
Dina Kallay - Law - 2004 - 241 pages
"This book provides a theoretical appraisal of the complex issues that arise when antitrust and IP considerations seem to be at odds with one another. It offers an alternative ...
Michael P. Levine - Business & Economics - 2003 - 260 pages
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael ...