The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a good product sells ...

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research ...

Includes company and subject index, glossary, photo credits

This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises ...

Effective marketing.